Why Women Mean Business


Women mean business. The Stiletto Economy, the economy which is influenced by women, represents over 20 trillion worldwide according to the Harvard Business Review. Brands need to wake up to the power of women, which goes beyond the ‘paint it pink and she will buy’. Women’s attitudes worldwide are changing – with a socially engaged, technologically savvy and business-minded woman who will not settle for second best. Here are some of the key stats on why this economic powerhouse needs to be seriously considered:

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